Students live project with astreaTM
The live project with astreaTM to develop a brand awareness and sales campaign plan for the launch of their portable water purifiers was a good application of marketing concepts. It allowed us to think out of the box for ideas on actions, messaging & content to breakthrough to our own peer network.
We would like to thank our faculty mentor Dr. Suchita Jha, Assistant Professor- Marketing, Greg Lafata- G.M., Hydration, Halosource and Bidrupa Sinha- Country Head, Halosource India who mentored us through the various hurdles we came across during the planning stage of the project. We are thankful to Halosource for giving us such a wonderful opportunity & experience.