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Video conference batch 2017-19

Date: 11 th August 2018

An insightful VC was conducted for 2017-19 marketing batch on 11th Aug 2018 by Mr. Saurin Jhaveri. He is an alumnus of batch 2005-07 and is currently working with Kanakia group as Head of Marketing & Sales Strategy. He has over 11 years of industry experience across consumer research and customer centricity.

He shared some marketing key concepts and the basics about customer centricity and its importance and how to achieve it in an organisation. Furthermore, he added the various advantages of being a customer centric organisation as today’s marketing world has shifted from being product centric to customer centric.