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Arthashashtr Event at SIIB
Arthashashtr Event at SIIB
Arthashashtr Event at SIIB

Symbiosis Institute of International Business (SIIB) presents Arthashashtra - A case study competition under its flagship event Leadership Series 2015 in association with J.K. Helene Curtis Limited (JKHC) - a part of the Raymond Group India. JKHC holds a diverse portfolio of brands from the FMCG sector and has the following brands - Park Avenue, Premium, Monarch and Tru Tone under its portfolio.

Teams will prove their genius though a triad of rounds, perked with added constraints at each level putting their strategic acumen to best use.


Head honchos of companies, in their heydays formulated corporate strategies that resonated over time and space. Products and markets moved through their life cycles in a sequential, orderly manner; maybe a few generations ago, but certainly no more. Nowadays one can simply not predict the market dynamics!

So if one is still doing strategic planning the old way, when the next big change hits the market or industry, they are sure to get left behind.

The study of management, self-consciousness and agility that leads to superior quality is what Arthashashtra teaches us - A fact that is relevant even in today’s world.

Inviting the sharpest of managers from B-schools pan India – Participate, Battle it out, Prove your mettle and Rest your case!

Round 1 (R1) – ARMAGEDDON [2nd September 2015]

This round will test the managerial aptitude of the participants. Teams will be evaluated on the basis of accuracy and time management. 8 Teams will be shortlisted at the end of this round.
This round saw participation from close to 300 teams from premier B-Schools on a pan-India level.

Round 2 (R2) –TAANDAV [14th September 2015]

Qualifying teams will deal with an online qualitative case study competitive strategy in a product category. Evaluated by company representatives, the test here is how well you conjoin management theories with real world corporate problems. 4 teams will be shortlisted at the end of this round and will be invited to SIIB for the final on-campus round.

Round 3 (R3) - RANBHOOMI [25th September 2015]

The four teams would need to present the solution to the case problem provided with new constraints offline to a panel of 3 judges from the company.


Winners Rs.50000/- in Cash + Certificate of recognition
First Runners Up Rs.10000/- in Cash + Certificate of recognition
Second Runners Up Park Avenue Gift Hampers for each participant + Certificate of Recognition

For any queries contact below people :-
Gautam Jhaveri: Facilitator – Event ( Ph. No. – 9974177040 )
Jagriti Sood: Vocational Representative ( Ph. No. – 9724917853 )
Paras Agarwal: Facilitator – Promotions ( Ph. No. – 8381073999 )
Kuldeepsinh Chavda: Facilitator – Logistics & Creatives ( Ph. No. – 7600068069 )

Arthashashtr Event at SIIB

Left to right: Kuldeepsinh Chavda, Paras Agarwal, Jagriti Sood, Gautam Jhaveri
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