Research Projects and Consultancy :
Assessing the impact of recession on consumer behavior- An empirical study Dubai Journal of Arts, Science& Commerce , Volume VI, Issue3(1) July,2015 ?E-ISSN2229- 4686?ISSN2231-4172
Assessing Customer Perception of Service Quality: Comparative Study of Airlines in UAE ,Ghazal Masarrat and Suchita Jha World Review of Business Research Vol. 4. No. 2. July 2014 Issue. Pp. 291 – 303
Assessing the prospects of processed fruit& vegetables export from India to Gulf countries. Quest Journal Volume V, Issue 4 (1), August ,2014
Islamic Marketing: Global prospective Published in International Journal of Advances in management Technology /ISSN : 2249- 7455 Vol 1 / Issue 2 (IV) Nov.2011
Management Development and Training Programs completed:
Papers presented in Conferences:
- The Global Social Media Consumer: Investigating Social Media Advertising Effects on Consumer Attitudes in a Cross-National Setup got best paper award in International Conference On Innovative Brand Building Through Digital Marketing 30-31st Jan,2016.
- Virtual Collaboration Project “X culture” submitted & presented in Academy of International Business (AIB-South East conference ,Bangalore May 2015 ).
- Paper presented in SIBICON,15 on Social media Advertising effects on attitude of individual .
- An empirical examination of service quality perception of two airlines in UAE : Paper published in conference proceeding of “International Conference in Marketing organized by IIM , Lucknow ( 12th -14th January ,2012)
- Global Islamic Marketing Conference, March 2011 Assessing the impact of recession on consumer behavior- An empirical study
- Cause Related Marketing in UAE : Paper Published in the conference proceeding of IIM, Ahmedabad “Marketing in Emerging Economies”. Jan,2011
- Assessing the prospects of processed fruit& vegetables export from India to Gulf countries : Paper presented in North American Society For Marketing Education In India Organized by Great Lakes Institute of management ,2011 28th- 29th,
- Concept looking good : A study on college goers in UAE paper published in International conference (ICBAR), Ras al Khiamah , UAE , November,2010
- Value Supply Chain: A Case Study on Bihar Agro – Food Industry paper presented in National conference on Agri Business organized by IIM Lucknow ,India April,2010