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Faculty Details

Name: Dr. Jha Suchita
Designation : Assistant Professor
Phone : 91-20-22934314/17/18/19
Fax : 91-20-22934316
Email : suchita.jha@siib.ac.in
Qualification: Ph.D , MBA
Area of Interest: Marketing
Teaching Experience 10.5 years
Industry Experience 5 years
Total Work Experience: 15.5 years

Education :

  • Ph.D 
  • MBA 

Work Experience :

15.5 years of total work experience.


Publications :

  • Assessing Customer Perception of Service Quality: Comparative Study of Airlines in UAE- World Review of Business Research Vol. 4. No. 2. July , 2014 Issue. Pp. 291 – 303
  • “Islamic Marketing: Global prospective” International Journal of Advances in management Technology /ISSN : 2249- 7455, 4  2011

Scholarly Interests and Expertise:
Marketing Management, Services Marketing, Consumer Behaviour, Marketing strategy, International Marketing, services marketing, cross cultural consumer behaviour

Research Projects and Consultancy :

Assessing the impact of recession on consumer behavior- An empirical study Dubai Journal of Arts, Science& Commerce , Volume VI, Issue3(1) July,2015 ?E-ISSN2229- 4686?ISSN2231-4172

Assessing Customer Perception of Service Quality: Comparative Study of Airlines in UAE ,Ghazal Masarrat and Suchita Jha World Review of Business Research Vol. 4. No. 2. July 2014 Issue. Pp. 291 – 303

Assessing the prospects of processed fruit& vegetables export from India to Gulf countries. Quest  Journal Volume V, Issue 4 (1), August ,2014

Islamic Marketing: Global prospective  Published in International Journal of Advances in management Technology /ISSN : 2249- 7455  Vol 1 / Issue 2 (IV) Nov.2011

Management Development and Training Programs completed:

Papers presented in Conferences:

  • The Global Social Media Consumer: Investigating Social Media Advertising Effects on Consumer Attitudes in a Cross-National Setup got best paper award in International Conference On Innovative Brand Building Through Digital Marketing 30-31st Jan,2016.
  • Virtual Collaboration Project “X culture”  submitted & presented  in Academy of International Business (AIB-South East conference ,Bangalore May 2015 ). 
  • Paper presented in SIBICON,15 on Social media Advertising effects on attitude of individual .
  • An empirical examination of service quality perception of two airlines in UAE : Paper published  in conference proceeding of “International Conference in Marketing organized by IIM , Lucknow ( 12th -14th January ,2012)
  •  Global Islamic Marketing Conference, March 2011 Assessing the impact of recession on consumer behavior- An empirical study
  • Cause Related Marketing  in UAE : Paper Published in the conference proceeding of IIM, Ahmedabad “Marketing in Emerging Economies”. Jan,2011 
  • Assessing the prospects of processed fruit& vegetables export from India to Gulf countries : Paper presented in  North American Society For Marketing Education In India Organized by Great Lakes Institute of management ,2011  28th- 29th,
  • Concept looking good : A study on college goers in UAE paper published in International conference (ICBAR), Ras al Khiamah , UAE , November,2010
  • Value Supply Chain: A Case Study on Bihar Agro – Food Industry paper presented in National conference on Agri Business organized by IIM Lucknow ,India  April,2010

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