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Faculty Details

Name: Mrs. Sarmah Tapati
Designation : Assistant Professor - Marketing
Phone : 91-20-22934314/17/18/19
Fax : 91-20-22934316
Email : tapati.sarmah@siib.ac.in
Qualification: B. Com., MBA, NET, Ph.D.(Pursuing)
Area of Interest: Marketing
Teaching Experience 5 years
Industry Experience 0 years
Total Work Experience: 5.5 years

Education :

  • MBA (Finance and Marketing)-Dibrugarh University, India (2011)
  •  UGC-NET qualified.
  •  Pursuing Ph.D

Work Experience :
5.5 years of total work experience.

Publications :

  • Joint Paper published in (International Journal) Researchers World- Journal of Arts, Science & Commerce titled, "Omni-Channel Retailing: The Opulent Blend Moving Towards A Customer Driven Approach", Vol.–VI, Issue – 3, July 2015 [101-110]

  • Paper published in The NEF Journal of Commerce and Management, ISSN No: 2231-492X, Vol.2 No.1, dated, Jan-Mar, 2012, titled “A study of Job related stress and its management among Bank Executives of Dibrugarh Town".

  • Joint Paper published in INSIGHT, A Research Journal, ISSN No: 2277-2499, Vol.1: No.2 Summer Issue,dated April 2012 to Sept, 2012, titled "Rural India-The untapped market".


Scholarly Interests and Expertise:
E-marketing, Consumer Behavior, Omni-channel Retailing, Higher Education, Social Media Marketing, Marketing Management

Research Projects and Consultancy :

Management Development and Training Programs completed:


1. Attended the 6 days Microsoft- Saksham programme organised by Microsoft dated 22-06- 2015-28-06- 2015.

2. Attended SAP UNIVERSITY ALLIANCES Train the Trainer Workshop on Introduction to SAP ERP with Global Bike Inc. v.2.30 at Symbiosis Centre for Human Resource Development, Pune.

3. Attended 2 days FDP on: Qualitative Research – A Methodological, Resource person- Ms. Ruchi Jaggi, Asst. Prof., Symbiosis Institute of Media and Communication, Pune on  21-22, April, 2015.

4. "Industrie 4.0" - the Future Symbiosis Centre for Human Resource Development. Attended One day workshop on “Industrie 4.0” – the Future, conducted by Mr. Guillaume Lillig, a Frenchman based in Berlin, Germany at Symbiosis Centre for Human Resource Development, Pune on 04/04/2015

Papers presented in Conferences:

  • Joint Paper published in (International Journal) Researchers World- Journal of Arts, Science & Commerce titled, "Omni-Channel Retailing: The Opulent Blend Moving Towards A Customer Driven Approach", Vol.–VI, Issue – 3, July 2015 [101-110]

  • Paper published in The NEF Journal of Commerce and Management, ISSN No: 2231-492X, Vol.2 No.1, dated, Jan-Mar, 2012, titled “A study of Job related stress and its management among Bank Executives of Dibrugarh Town".

  • Joint Paper published in INSIGHT, A Research Journal, ISSN No: 2277-2499, Vol.1: No.2 Summer Issue,dated April 2012 to Sept, 2012, titled "Rural India-The untapped market".


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