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Faculty Details

Name: Dr. Chaurasia Sushil
Designation : Assistant Professor & HOD - Marketing
Phone : 91-20-22934314/17/18/19
Fax : 91-20-22934316
Email : sushil.chaurasia@siib.ac.in
Qualification: B.SC, MA, MBA, UGC-NET  & Ph.D.
Area of Interest: Retail
Teaching Experience 5 years
Industry Experience 5 years
Total Work Experience: 10 years

Education :

  • NET
  • Ph.D. University Of Lucknow, Lucknow (2014)
  • MBA  University Of Lucknow, Lucknow (2009)
  • B.Sc. University of Allahabad, Allahabad (2002)
  • DSM  Indian Institute of Materials Management (2008)
  • MA

Work Experience :
11 years of total work experience.

Publications :

  • Chaurasia.S amd Jani,M(2016), An empirical analysis of retailer’s influence in apparel outsourcing: a manufacturer’s perspective. The IUP Journal of Supply Chain Management. (ISSN 0972-9267).13(1),37- 54.
  • Hitendra Lachhwani,H & Chaurasia,S.(2015). A Study of Financial Literacy in Kutch Region. International Journal of Research in Commerce and Management(ISSN 0976-2183). 06(09), 49-55.
  • Chaurasia.S.(2014). Manufacturers Perspective of Retailers Power and its Behavioral Consequences on Retailer Manufacturer Outsourcing Relationship: A Path Analysis. The IUP Journal of Business Strategy (ISSN 0972-9259). 11(2), 43-55.
  • Chaurasia.S.(2014).An empirical analysis of power in retailer-manufacturer supply chain relationship. The IUP Journal of Supply Chain Management (ISSN 0972-9267).11(1),52- 66.
  • Maheshwari.R, and Chaurasia,S(2013), A Theoretical Model of Inter- Organizational Relationship in Marketing Channel: A Behavioural perspective. GNA-IMT Journal of Management &Technology. 8(2).Paper accepted for publication. (ISSN 0974-5726).
  • Pujara.T. & Chaurasia.S.(2012).Understanding the drivers for purchasing non-deceptive pirated products: An Indian experience. The IUP Journal of Marketing Management.10(4),34-50(ISSN 0972-6845).
  • Pujara.T. & Chaurasia.S.(2010).Understanding Young consumer’s perception on clothing quality. Quest journal of management & research,1(2),53-61.(ISSN 0976-3317). 2015.

Scholarly Interests and Expertise:
Business Marketing, Sales Management, Channel Management and Retail Management. Innovation, Sustainable Business Model, Channel Relationship and Technology in Higher Education.

Research Projects and Consultancy : Co-Investigator in ICSSR Funded project titled,” A Study of Women Entrepreneurship in Agro-Based Industries in Punjab: Challenges and Opportunities”.

Management Development and Training Programs completed:

  • Trainer for two day Management Development Program for Federation of Indian Export Organisation(FIEO, Ministry of Commerce) on Marketing Management on 25th &26th September, 2015.
  • Trainer for three days Management Development Program for TATA Rallis India Limited on Brand Management & Customer Relationship Management on 5th to 7th October 2015.
  • Trainer for two day Management Development Program for Federation of Indian Export Organisation(FIEO, Ministry of Commerce) on Marketing Management on 10 th &11th October

Papers presented in Conferences:


  • Vanpariya.B, Chaurasia.S. and Maurya.H(2015), Empirical Analysis of Self Efficacy of Investors in Stock?Market Involvement and Financial Information?Seeking Behavior. Paper presented at Symbiosis Institute of International Business International Conference on “Emerging challenges in Business for Global Sustainability” on 20 th and 21 st Feburary 2015.
  • Lachhwani,H. and Chaurasia.S.(2015), Effect of Demographic Factors on Investment Decisions & Risk taking ability. Paper presented at Symbiosis Institute of International Business International Conference on “Emerging challenges in Business for Global Sustainability” on 20 th and 21 st Feburary 2015.
  • Chaurasia.S and Lachhwani. H(2014), Manufacturers Perspective of Retailers Power and Its Behavioural Consequences On Retailer-Manufacturer Outsourcing Relationship:A Path Analysis.
  • Presented at GTU International Conference on “Management of Globalized Business; Emerging perspectives on 22 nd -23 rd Feburary 2014.
  • Lachhwani.H & Chaurasia.S.(2014). Financial Literacy: An Assessment study of Kutch.
  • Presented at TIMS, Adipur. National conference on exploring the potential of Kutchh : An agenda for academic research, on 18 th January 2014.
  • Maheshwari.R.K ,Pathak.S. and Chaurasia.S(2013), Emerging Retail Technologies and Buyer-Supplier Relationship with Inter-Organisation System. Paper presented at the Ambalika Institute Of Management & Technology,National Conference on Challenges &Opportunities for Technological Innovations in India, Lucknow, Uttar Pradesh on 16th Feburary 2013.
  • Pokar.K, Maheshwari.R.K and Chaurasia.S(2013), Innovation for bottom of pyramid.Husk power system: electrifying rural India. Paper presented at the Ganpat University International Conference on Emerging Management Practices, Mehsana, Gujarat on 8th &9th Feburary 2013.
  • Vanparia.B., Pokar.K. and Chaurasia.S(2013), Understanding customer perception of retail usefulness for product search and purchase behavior for alternate retail channels, Paper presented at the Ganpat University International Conference on Emerging Management Practices, Mehsana, Gujarat on 8th & 9th Feburary 2013.
  • Pujara.T. & Chaurasia.S.(2010).Understanding Young consumer’s perception on clothing quality. Paper presented at the National Conference on Emerging trends in management practices at TIMS,Adipur on 4 th & 5 th December 2010.

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